The market research team at Brightfire wants to identify the characteristics of the target audience for each type of treadmill oMered by the company, to provide a better recommendation of the treadmills to new customers. The team decides to investigate whether there are diMerences across the product with respect to customer characteristics.
- Perform descriptive analytics to create a customer profile for each Brightfire treadmill product by developing appropriate tables and charts.
- For each Brightfire treadmill product, construct two-way contingency tables and compute all conditional and marginal probabilities along with their insights/impact on the business.
The company collected the data on individuals who purchased a treadmill from the AeroFit stores during three months.The data is available in a single csv file
Product Portfolio
-
The
KP281is anentry-leveltreadmill that sells forUSD 1,500. -
The
KP481is formid-levelrunners that sell forUSD 1,750. -
The
KP781treadmill is havingadvanced featuresthat sell forUSD 2,500.
| Feature | Description |
|---|---|
| Product | Product Purchased: KP281, KP481, or KP781 |
| Age | Age of buyer in years |
| Gender | Gender of buyer (Male/Female) |
| Education | Education of buyer in years |
| MaritalStatus | MaritalStatus of buyer (Single or partnered) |
| Usage | The average number of times the buyer plans to use the treadmill each week |
| Income | Annual income of the buyer (in $) |
| Fitness | Self-rated fitness on a 1-to-5 scale, where 1 is the poor shape and 5 is the excellent shape |
| Miles | The average number of miles the buyer expects to walk/run each week |
