📘 Microsoft Teams: Strategic Management & Innovation Analysis

(Course: Strategic Management & Entrepreneurship – Individual Research Project)

Author:

• Máté Lukács

This project provides a comprehensive strategic analysis of Microsoft Teams, combining classic management frameworks with modern AI-assisted research.
The report received a 10/10 (highest grade) evaluation.

The work critically evaluates Microsoft Teams’ positioning within Microsoft’s ecosystem, its competitive strengths and weaknesses, and its long-term investment outlook.

🔍 Contents

• Company & Strategy Overview
• Macro Challenges (STEEPLE Analysis)
• Value Network Analysis
• Growth Principles (Scale, Scope, Learning, Make-or-Buy)
• Business Model Canvas
• Innovation Gaps
• Path to Long-Term Value Creation
• Investment Perspective
• Personal Reflection on AI & Prompt Engineering

📑 Key Insights

• Teams’ Strengths lie in deep integration with Microsoft 365 & Azure, creating strong lock-in effects.
• Weaknesses: Limited innovation, reliance on bundling, user experience issues.
• Opportunities: AI augmentation (Copilot), ecosystem openness, user-centered design.
• Risks: Regulatory pressures (bundling), fast-moving competitors (Slack, Zoom, Notion).
• Investment Outlook: Microsoft is a safe long-term bet; Teams alone is strategically strong but less defensible as a standalone product.

📁 Project Structure

.
├── ml-teams-strategy-analysis.pdf   # Full research paper
├── README.md                        # Repository overview
└── LICENSE                          # MIT License

🚀 Roadmap

• v1.0.0: Initial release - full research paper and analysis
• v1.1.0: Add visual executive summary (infographics, strategy canvas)
• v2.0.0: Extend with benchmarking of competitors (Slack, Zoom, Notion)

👤 Author

Research conducted and written by Máté Lukács

📄 License

This project is licensed under the MIT License - see the LICENSE file for details.