Reframe marketing around Ray's unique value: tells you what to do#13
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Reframe marketing around Ray's unique value: tells you what to do#13
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Every other finance app shows you what you spent. Ray tells you what to
do about it. That's the unique value prop — so lead with it everywhere.
- README: new tagline, "Why Ray is different" section with a concrete
ChatGPT vs budgeting app vs Ray example on debt
- Homepage hero subhead, Story heading ("You know what you spent. Now
what?"), "Then there's Ray" block, Context body, Features heading,
CTA ("Stop tracking. Start deciding."), JSON-LD, FAQ
- layout.tsx metadata (title, description, OG, Twitter)
- /compare subtitle
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Every other finance app shows you what you spent. Ray tells you what to
do about it. That's the unique value prop — so lead with it everywhere.
ChatGPT vs budgeting app vs Ray example on debt
what?"), "Then there's Ray" block, Context body, Features heading,
CTA ("Stop tracking. Start deciding."), JSON-LD, FAQ