🔥 roast-my-landing

Brutally honest landing page auditor. Get a conversion score, find what's killing your signups, and fix it — in one command.

bunx roast-my-landing stripe.com

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║   🔥 ROAST MY LANDING PAGE 🔥            ║
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  URL: https://stripe.com
  SCORE: 72/100 👍 (B)

  Category Breakdown:
    Copy            █████████████░░░░░░░░░░░░ 12.5
    Conversion      ███████████████░░░░░░░░░░ 15
    Trust           ███████████████░░░░░░░░░░ 15
    SEO             ███████████████░░░░░░░░░░ 15
    Performance     ██████░░░░░░░░░░░░░░░░░░░ 6
    Mobile          █████░░░░░░░░░░░░░░░░░░░░ 5

  🟡 Multiple H1s (2) [Copy]
    → Use exactly one H1 for your main headline.

  🟡 67 script tags [Performance]
    → Audit scripts — remove unused ones, defer non-critical ones.

  ✅ Social proof detected [Trust]
  ✅ Fast load: 299ms [Performance]
  ✅ Viewport tag present [Mobile]

Why

Every founder and marketer has the same blind spot: you can't objectively evaluate your own landing page. You know too much about your product.

roast-my-landing is the harsh friend who tells you what's actually wrong — weak headlines, missing CTAs, no social proof, slow loads, broken mobile, bad SEO — before your bounce rate tells you instead.

What It Checks

Category	What it audits
Copy	H1 quality, headline length, content depth, word count
Conversion	CTAs present, button text quality, form friction, exit links
Trust	Social proof, testimonials, trust badges, HTTPS
SEO	Title, meta description, Open Graph tags
Performance	Load time, script count, stylesheet bloat
Mobile	Viewport meta tag
Accessibility	Image alt text
Polish	Favicon, small details

Each finding is rated: 🔴 Critical · 🟡 Warning · 🔵 Info · ✅ Pass

Your final score is 0-100 with a letter grade (A+ to F-).

Install

# Run instantly (no install)
bunx roast-my-landing https://your-site.com

# Or install globally
bun install -g roast-my-landing

# Then just:
roast your-site.com

Requires Bun runtime.

Usage

# Basic roast
roast https://mysite.com

# Auto-adds https:// if you're lazy
roast mysite.com

# JSON output (for scripts, CI, dashboards)
roast mysite.com --json

# CI mode — fail the build if score is below threshold
roast mysite.com --ci --threshold 75

CI Integration

Add to your CI pipeline to enforce landing page quality:

# GitHub Actions
- name: Roast landing page
  run: bunx roast-my-landing https://staging.myapp.com --ci --threshold 70

If the score drops below 70, your build fails. Ship better pages.

JSON Output

roast mysite.com --json

Returns structured data you can pipe to dashboards, Slack alerts, or monitoring:

{
  "url": "https://mysite.com",
  "score": { "total": 72, "grade": "B", "breakdown": { ... } },
  "findings": [
    { "category": "Copy", "severity": "warning", "title": "...", "fix": "..." }
  ]
}

Scoring

The score is weighted by what actually matters for conversions:

Category	Weight
Copy	25%
Conversion	25%
Trust	15%
SEO	15%
Performance	10%
Mobile	5%
Accessibility	3%
Polish	2%

Grades:

• A+ (90+): Your page is dialed in
• A (80-89): Strong, minor tweaks needed
• B (70-79): Good foundation, room to improve
• C (60-69): Significant issues hurting conversions
• D (50-59): Major problems
• F (35-49): Needs a rebuild
• F- (<35): ☠️

Philosophy

This isn't a generic SEO checker. It's opinionated about conversions.

• Headlines matter more than meta tags
• A missing CTA is worse than a missing favicon
• Social proof is not optional
• Every external link is a potential exit
• Speed kills (slowness kills conversions)

Contributing

PRs welcome. Add rules to src/rules.ts — each rule is a function that takes page data and returns findings. Keep them opinionated.

License

MIT

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Built by Bertuccio ⚙️