A static blog website built to demonstrate web analytics implementation using Google Analytics, deployed via GitHub Pages.
https://nix0123.github.io/web-analytics-blog/
Liberal Talk is a blog website developed as part of a mini project for the subject of Web Analytics. The project covers the full pipeline — from website creation and deployment to analytics integration, engagement tracking, conversion goals, and SEO optimization.
- Deploy a static blog website using GitHub Pages
- Integrate Google Analytics (GA4) for traffic and behavior tracking
- Monitor real-time user activity via the Analytics dashboard
- Analyze engagement metrics: sessions, page views, bounce rate, engagement time
- Implement goal/conversion tracking using custom events
- Apply basic SEO techniques for improved search visibility
- HTML5, CSS3, JavaScript
- Bootstrap (Clean Blog Theme)
- Google Analytics 4 (gtag.js)
- GitHub Pages (Hosting)
Built using a Bootstrap-based Clean Blog template from GitHub. Includes Home, About, Sample Post, and Contact pages with proper semantic HTML structure.
Hosted on GitHub Pages by enabling Pages from repository settings with main branch and /root as source.
Created a GA4 property, generated a Measurement ID (G-YCSD038YZF), and embedded the gtag.js tracking script in the <head> of all pages.
Verified live tracking using the GA4 Realtime report. Simulated multiple users via incognito windows and different browser tabs.
Analyzed metrics under Reports → Engagement → Overview:
- Active users & new users
- Sessions and views per session
- Average engagement time
- Bounce rate
Created a custom event contact_visit triggered when page_location contains contact. Marked it as a conversion in GA4 Admin → Events.
- Added
<meta>tags: title, description, keywords, author - Used semantic heading tags (H1–H3)
- Added
altattributes to images - Created
sitemap.xmlandrobots.txt
| Event Name | Count |
|---|---|
| page_view | 5 |
| user_engagement | 3 |
| first_visit | 2 |
| scroll | 2 |
| session_start | 2 |
- Website successfully deployed and publicly accessible
- GA4 tracking verified via Realtime and Engagement reports
- Conversion event (
contact_visit) recorded and confirmed - SEO meta tags and sitemap implemented
Taranjeet Singh
+91-9878770515 | taran.pvt@gmail.com