This document defines how to correctly use and represent the logo to maintain a consistent, recognizable, and professional brand identity.
The brand identity relies on two core colors. Always use these exact hex codes:
- Primary Purple -
#AD04FF - Accent Pink -
#DE06FF
These are the only approved colors for the logo. Do not alter, replace, or use gradients outside of the official design system.
To preserve visual integrity, the following practices are strictly prohibited:
- Do not alter or modify the logo in any way.
- Do not rotate, angle, or rearrange elements.
- Do not squeeze, stretch, or distort proportions.
- Do not use outdated or unapproved versions of the logo.
- Do not apply drop shadows, bevels, or other stylistic effects.
Rule of thumb: The logo should always appear exactly as designed. Any distortion weakens recognition and brand trust.
For best presentation and brand impact:
- Animation is encouraged in digital environments (loading states, transitions, social posts). Keep animations subtle and purposeful.
- Always place the logo on clear, uncomplicated backgrounds to maintain contrast and legibility.
- Provide adequate clear space around the logo.
- Ensure the logo scales appropriately. It should remain sharp and recognizable at all sizes.
The logo is more than a visual mark. It is the brand’s signature and symbol of trust. Treat it consistently, use it purposefully, and never dilute its impact through shortcuts or “creative” reinterpretations.
Made with a ❤️ by the AxOS Project Team
Special thanks to xHyperVoid for making the Sleex Branding and wallpapers!