System.Runtime.InteropServices.COMException (0xC00CE509): Required white space was missing.
at WinRT.ExceptionHelpers.<ThrowExceptionForHR>g__Throw|38_0(Int32 hr)
at ABI.Microsoft.Windows.AppNotifications.Builder.IAppNotificationBuilderMethods.BuildNotification(IObjectReference _obj)
at Microsoft.Windows.AppNotifications.Builder.AppNotificationBuilder.BuildNotification()
at C:\My\Path\MyFile.cs:line 128

// This line will always work
AppNotificationBuilder builder = new AppNotificationBuilder()
    .SetScenario(AppNotificationScenario.Default)
    .SetTag("UpdatesNotifications")

    .AddText("Adding a ' here is fine. They work as expected and don't crash")
    .AddText("More text")
    .SetAttributionText("Some attribution")

    .AddButton(new AppNotificationButton("Adding a ' here causes the COMException"))
        .AddArgument("action", "action1")
    )
    .AddButton(new AppNotificationButton("Another button")
        .AddArgument("action", "action2")
    )
    .AddArgument("action", "action3");

// The COMException occurrs on the line below
AppNotification notification = builder.BuildNotification();