Clean up packaging, move deps to setup.py

[smallnamespace]

[jleclanche]

What do you mean move deps to setup.py?

[smallnamespace]

See https://caremad.io/2013/07/setup-vs-requirement/ -- "setup.py is designed for redistributable things and that requirements.txt is designed for non-redistributable things"

Wouldn't it be nice if you could pip install -e ... fireplace ... and it pulls in all its deps, installs them, and then (optionally) completes the bootstrap?