Right now to enable or disable this plugin, the only options are with JEKYLL_ENV set to production/development or with a hack
jekyll-minifier:
exclude: '**.*'
^ which only works if the JEKYLL_ENV variable is set to production
The thing is that a lot of us don't necessarily make use of env variables to work with jekyll, we would rather a minify: true/false option in _config.yml that does not require the JEKYLL_ENV variable set.