CITATION.cff

cff-version: 1.2.0
message: "If you cite this specification, please use the metadata below."
title: "Open Conversion Pingback (OCP)"
abstract: >-
  An open, vendor-neutral protocol for delivering post-click conversion
  signals to any destination on the open wire (publishers, walled gardens,
  ad networks, affiliate networks). A destination profile of IAB Tech
  Lab's ECAPI 1.0, with a self-contained click envelope, signed
  conversion requests, and a federated SPF + DKIM + DMARC authentication
  model adapted for HTTP.
type: software
authors:
  - family-names: Rad
    given-names: Amir
    affiliation: Whimful FZ-LLC
version: "0.1"
date-released: "2026-05-01"
license:
  - CC-BY-4.0
  - Apache-2.0
repository-code: "https://github.com/amirhr/ocp"
url: "https://github.com/amirhr/ocp/blob/main/SPEC.md"
keywords:
  - advertising
  - ad-tech
  - conversion-tracking
  - capi
  - ecapi
  - attribution
  - open-standard
  - protocol
  - specification
  - privacy
  - open-web